Ink, or Ink Global, is a global travel media publishing and technology company with its headquarters in London. Founded in 1994, Ink is the largest travel media publishing company in the world. Ink publishes 26 inflight magazines for 20 airlines worldwide, as of November 2017. The company's magazines and other media products currently reach more than 802 million global consumers annually. Ink also has offices in Miami, New York, São Paulo, Singapore and Abu Dhabi .
Between 2013 and 2015, Ink acquired the rights for several additional inflight magazines, including the publications for Hong Kong Express Airways, Norwegian Air, as well as United Airlines' Hemispheres magazine. In August 2014, American Airlines transferred production of its inflight magazine, American Way, from its in-house unit, AA Publishing, to Ink Global. American Way, which reaches approximately 193 million people annually, was relaunched by Ink in January 2015 as one of the company's largest publications. In 2016/17 Ink has created new partnerships with some of the biggest names in travel including: Amtrak, Virgin Atlantic, Qatar and Etihad as well as having produced special video and print content for Visit Britain and United Airlines. Also in 2017, Ink won 15 International awards for excellence in editorial, tech or design.
Video Ink (company)
Overview
Ink was founded in 1994 by Simon Leslie and Michael Keating to service two small airlines, one in the Middle East, British Mediterranean Airways, and other in Africa.
As of 2015, the company has grown to work with over 27 media clients, producing magazines, travel document advertising (targeted advertising), mobile apps, video content and online properties. Ink employs around 300 people around the world to create more than 100 media products.
Maps Ink (company)
Products
Ink Global's products include:
- 26 inflight magazines in 10 different languages for over 27 airline, rail and hotel partners worldwide s worldwide
- Magazine websites and digital editions available on mobile and tablet
- 20+ targeted advertising options across print-at-home boarding passes, airline mobile apps, booking confirmation emails, itinerary emails and pre-departure reminders for over 12 airline and booking partners
- 1 airline mobile apps allowing users to book travel, extras and check-in from their Android and iOS devices
- Digital advertising across airline and travel web pages
Business
Magazines
Ink publishes over 25 magazines produced in 8 languages across Europe, the United States and Central America, Africa, Asia, Asia Pacific and the Middle East. Ink is responsible for many publications both online and offline such as Hemispheres Magazine, American Way, Cebu Smile and many more.
Video
Ink creates bespoke video content for a number of airlines and travel partners including. American Airlines, easyJet, Etihad Airlines, Silkair, United and Norwegian.
Targeted Advertising Platform
Ink's Targeted Advertising (TAD) technology enables advertising to be customized to specific types of passengers based on origin, destination, gender, nationality, age, language, cabin class, fare type and frequent flyer status.
Advertising
In addition to its magazine business, Ink produces personalised advertising on print-at-home boarding passes and confirmation emails, and tailored inflight eMagazines.It sells advertising in over 100 countries in the form of magazines, retail catalogues, entertainment guides, and websites, print-at-home boarding passes, itineraries and confirmation emails as well as mobile apps.It also sells media space on headrest covers, table trays, menus, timetables and seat-backs for airlines. It also sells media space on headrest covers, table trays, menus, timetables and seat-backs for airlines.
Travel Documents
Ink offers advertising space on travel documents using their proprietary targeted advertising platform. Their range of travel documents includes print-at-home boarding passes, itineraries and booking confirmations.
Technology & Mobile
Ink create travel apps for iOS and Android platforms that allow airline passengers to book future travel, check-in and obtain mobile boarding passes among other key functions. To date, Ink has launched Mobile apps for Jetstar and Cebu Pacific.
Digital Advertising
The targeted advertising platform also offers Ink's advertiser partners a unique way of targeting and retargeting consumers across all digital devices, from airline proprietary sites and mobile apps to third party sites through programmatic buying.
Additional Airline Advertising
Ink has multiple media space opportunities with chosen partner airlines. These include plane wraps, inflight entertainment guides, headrest covers, table trays, menus, timetables, seat-backs, check-in and on-board product sampling and in-cabin announcements.
Partners List
Ink's client list includes:
- Aer Lingus
- Air Macau (air Macau Magazine)
- American Airlines (American Way Magazine) (Nexos) (Celebrated Living)
- American Express
- Amtrak (The National)
- Brussels Airlines (b.inspired)
- Cebu Pacific (Smile Magazine)
- Dusit International (Eight Magazine)
- easyJet (easyJet Traveller)
- Etihad Airways (Atlas)
- Eurowings (Wings Magazine)
- HK Express
- Hong Kong Airlines (Aspire)
- KLM
- Norwegian Air Shuttle (n by Norwegian Magazine)
- Philippine Airlines (Mabuhay Magazine)
- Qatar Airways (Oryx)
- SilkAir (Silkwinds)
- Thomas Cook (Thomas Cook Travel Magazine)
- United Airlines (Hemisphere Magazine) (Rhapsody Magazine)
- Virgin Atlantic (Vera)
- Wizz Air (Wizz Magazine)
References
Source of the article : Wikipedia
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